Some interesting statistics emerged from a recent survey conducted by the DGCIS (Direction générale en charge des questions de compétitivité), and the Banque de France which revealed that France had a total of 84.7 million foreign visitors in 2013 (an increase of 2% compared to 2012), thus confirming France’s position as the world’s most popular holiday destination – well ahead of the U.S.A. and Spain.
As might be expected from a close neighbour, the highest number of visitors came from just the other side of the Rhine. In 2013 German tourists alone represented 15%, or a total of 13 million. Next came the British, some 12.6 million of whom headed for French holiday bliss – an increase of 3.4% over the previous year. And even if there were fewer Belgians, Luxembourgeois, Italians and Spanish than in 2012, the number of tourists from Ireland, Portugal and Greece exceeded levels before the economic crisis. France was also an increasingly popular holiday destination for tourists from Poland (+18%), and the Scandinavian countries of Finland, Denmark and Sweden (+13.5%). The largest number of non-European visitors were from North America with a 5.8% increase in 2013 compared to a drop of 7.8% in 2012. The highest number of Asian visitors came from China with 1.7 million tourists in 2013 – an increase of 23.4%. Moreover, these latter figures are in constant progression as the number of Chinese visitors doubled between 2009 and 2013. On the other hand, the number of Japanese tourists dropped by 6.7% in 2013 compared to the year before, mainly due, it seems, to an unfavourable yen/euro exchange rate.
Statistics also show a tendency for tourists to stay longer. The length of stay increased from an average of 6.9 nights in 2012 to 7.7 in 2013 – a rise of 2.5%. However, the number of nights spent in paying accommodation (hotels, rented accommodation, camping sites, bed and breakfasts, gîtes) increased less than the number of nights spent in non-paying accommodation (at friends’, or as part of accommodation sharing schemes), 3.2% as opposed to 4.6%, and paying accommodation represented 67.1% of the total number of nights spent in France in 2013 compared with 68% in 2012, and 69.6% in 2007.
Another recently published survey, conducted this time by the INSEE (the National Institute of Statistics and Economic Studies), reveals that the 83 million tourists who holidayed in France in 2012 spent a total of 145 billion euros, two thirds of which came from French tourists, and the rest from foreigners. Most of this money was spent on transport, accommodation and eating in restaurants or snack bars. However, this expenditure was not evenly distributed from a geographical point of view as half was spent in only three regions: the Ile-de-France (Paris and surrounds), the Rhône-Alpes and the South-East (Provence and the Côte d’Azur). This was mainly due to the rich geographical, cultural and historical diversity of these regions as well as the amusement park of the first, combined with the ease of access afforded by airports and motorways.
‘Tourism is the largest industry on our planet, representing 12% of the world’s GNP and more than 200 million jobs,’ Laurent Fabius, French Foreign Minister stressed at a recent meeting. He also pointed out that by 2030 the world international tourist sector will have doubled in size. His aim, he added, was to attract more than 100 million foreign tourists to France in the coming years – thereby maintaining France as the world’s most popular holiday destination.
Some of the main measures taken to achieve this include extending Sunday shop and store opening hours in tourist areas, increasing the number and quality of hotels and camping sites, renovating the Gare du Nord in Paris to bring it up to par with London’s Saint-Pancras, improving transport facilities between Paris and Roissy Airport, making it easier for non-EEC citizens to obtain short-stay visas, and creating special police brigades in Paris to ensure tourist security. Monsieur Fabius has also announced his intention to create a Conseil de la Promotion du Tourisme which will work with both the public and private sectors to produce a tourist plan for 2020. The council will meet annually.